How to cook an occupation

How bad is it when they stop taking you seriously? In Bob Woodward's book "State Of Denial: Bush At War Part III" there is an anecdote relating America's attempt to set up a TV channel promoting America's perspective in Iraq "so that the coalition message could get on the air":

Eventually there was a U.S.-sponsored television network set up. To fill out its schedule, it broadcast Arabic-language reruns from elsewhere in the Middle East. As a result, some Iraqis took to calling it the "Lebanese Cooking Channel," especially after one day when most other major networks, like Qatar-based Al Jazeera, covered a significant news event live but the U.S.-sponsored network ran a foreign program on how to cook a rabbit.